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Sunday, September 7, 2008
Features of Communication Technologies (Ch 12)
I agree with the authors when they say that 'our notion of time' has changed but our notion of time is not the only one that has changed. Our expectations have also changed with time. Years ago if I contacted a business partner, let's say by fax I did not expect a response within the same day but now when I use email, even though I do not expect an instant response I do expect an answer within hours. Because people can now communicate so easily, there are more expectation on faster response time. While technology has certainly made communication easier, it has not provide a way to deal with increase quantity of communication. I can easily respond to one email but I cannot easily respond to 200 emails.
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You make a very good point about the quantity of communication. This quantity of communication also has direct effects on the quality of it leading to confusion and misunderstandings.
Also, due to the volume of e-mail people receive today, it is very difficult to expect response in a certain time frame. The ease of using e-mail causes issues with the volume of email as people start sending messages that can be avoided or not needed, making it difficult to analyze which is important and which one is not.
In our company we started using tags in the subject line like FYI, Q (Question), Do (If action is needed, W (respond with in a week), D (respond today) etc., These take some time to get used to, but after the initial adjustment they seem to be useful.
I agree that organizations are on internet time. If someone takes more than a couple hours to respond to an email, we think something is wrong, the person is a slacker--we come up with some explanation as to why the response isn't nearly immediate.
The sheer amount of information can be overwhelming, whether it's email or the results of an online search. That's why information management skills have become so important. bus244mba provides a good example of how the organization uses tags in the subject line to identify the purpose of a message so recipients can determine the urgency of the response. I use different email accounts for each class I teach to more easily sort out messages, as well as folders within email accounts. Rather than letting the technology determine how communicators respond, communicators figure out ways to make technology work more effectively for them.
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