Streaning Star Trek: Insurrection Full Movie
6 years ago
Saturday, September 6, 2008
Ethics as an Issue for Organizations (Ch 14)
I agree with the authors when they state that "the nature of corporate legitimacy has changed dramatically in the past three decades". I have noticed a bigger focus on ethical organization behavior lately especially when it comes to the environment. Whether it is purely a PR campaign or a real concern about their impact on the environment, it seems that every company is trying to say 'look at what I am doing for the environment'. Customers with the same concerns might be more inclined to buy from an environmentally and socially responsible companies than from a company who's objective is purely to make a profit.
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One of my favorite webcomics weighed in on the corporate environmental image issue a few weeks ago. The drive for corporations to portray themselves in an environmentally responsible manner and to tap into markets that are attuned to certain ethical issues is sometimes very interesting when contrasted with the overall reality of the corporations' overall dealings.
This was an ongoing issue in the vegan community, which I considered myself part of a few years back. Silk soymilk has broadened the popularity of soymilk exponentially over the last several years - yet it's owned by Dean Farms, a large dairy conglomerate with all the environmental and animal rights issues of any other. For that reason, many vegans refuse to purchase or drink it despite its ubiquity, as they refuse to consume Kellogg's Morningstar Farms brand products. Yet others argue that introducing animal-free products to a larger audience is a worthwhile endeavor in and of itself, and companies who do that should be applauded and rewarded with sales. Which "larger picture" is more important to look for?
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